With over 25 years experience in global marketing research, Mila Montemayor, president of MOI, Inc., specializes in the design and management of multi-country studies and in application of advanced techniques in quantitative data analysis. Prior to the founding of MOI, Inc., her international research management background included headquarters positions with Squibb, Smith Kline, and Ortho Pharmaceutical Corp. (Johnson & Johnson). In addition, Mila has extensive experience conducting marketing and strategic research in the United States, Europe, Asia Pacific, and Latin America.

Ms. Montemayor obtained her BA from Maryknoll College (Philippines) and did graduate studies at the University of Michigan (Ann Arbor, Michigan). Mila is fluent in English, Pilipino, Pangasnan and also speaks German, Spanish, and Italian.

Ms. Montemayor has completed over 500 quantitative and qualitative international market research studies throughout her career on a number of heathcare and pharmaceutical topics.

Ms. Montemayor has written a number of articles which are published and presented at ESOMAR, including "How to Cope with Sensitive Issues in Market Research," 1997, Rome, Italy; "Marketing Opportunities Outside the Triad 2000," 1995, New York; "Managing Data Overload", 1990, Paris, France; "The Use of Conjoint Analysis in Forecasting and Price Elasticity for a New Pharmaceutical Entry-A Multi-Country Market Research," Copenhagen, Denmark; "Marketing Researchers Research Themselves" Medical marketing and Media, 1983). She co-authored an article with Paul Green on "A hybrid utility estimation model for conjoint analysis," (Journal of Marketing, Winter '81).