SURVEY RESEARCH

MOI, Inc. provides the following services in survey research:

• Overall planning and management of international survey research studies
• Analysis of primary and secondary data
• Training and seminars for international marketing researchers
• Data collection through personal, Internet, or telephone interviews

The MOI, Inc. research team offers:

• Business-to-Business Research
• Conjoint Analysis
• Executive and/or Medical Interviews
• Feasibility Studies
• New Product Testing and Tracking
• Price Sensitivity/Elasticity
• Psychographic Segmentation Studies
• Perceptual Mapping
• Tracking Studies

TRAINING AND DEVELOPMENT

MOI Inc. offers a 1-day marketing research design training session that includes the following:

• Study design
• Sampling
• Questionnaire construction
• Analytical tools

In addition to the above, MOI, Inc. in Southeast Asia provides:

• Human resource development
• Institutional building
• Management education
• Agricultural extension
• Community development