MOI, Inc. provides full-service global marketing research with specialization in both qualitative and quantitative research. The company has extensive international research capabilities via its experienced research team from its main offices in the USA (Lambertville, NJ) and three field offices in Europe and Asia. The global capability is enhanced through a strong network of associate agencies in Europe, Asia, and Latin America.

The principal executives at MOI, Inc. offer over 50 years of collective global experience, in both an industry and agency capacity with an emphasis on the pharmaceutical and medical fields.

MOI's particular expertise is in study design, having implemented qualitative, in-depth interviews and quantitative surveys in their application for segmentation studies, feasibility analysis, product positioning, concept testing, satisfaction studies and forecasting. Additionally, MOI excels in the use of multivariate analysis including conjoint analysis and multidimensional scaling.